Women in Europe are known for their beauty, excellent personalities, sentiments, and cleverness. Sadly, despite these traits, they continue to be exposed to dangerous preconceptions that harm both the men who see them and themselves. The most common notion portrays them as silver miners. This is related to the traditional male-female responsibilities in postsocialist nations, where men are in charge of ensuring financial security and women are primarily concerned with the needs of their families and children. As it implies that people lack the resources or capacity to make independent decisions or accept responsibility for their own lifestyle, this discriminatory stereotype can make women dependent on their partners and can also make them feel inferior.
As a result, the portrayal of Western people as metallic diggers is not only insulting, but it can also have negative effects on their physical and psychological health in the real world. However, this kind of stereotyping still thrives in the advertising despite having its roots in long-standing biases. The portrayal of eastern Western females as silver prospectors is all too prevalent, whether in videos, Tv shows, or cultural media.
A prime example of how Eastern Europeans are portrayed on American television is the notorious Borat franchise. The movie, which stars a young artist named Melania Bakalova in the title responsibility, represents almost all of the unfavorable stereotypes about local women. Bakalova is portrayed as a private helper with no aspirations other than her relation with the powerful gentleman, and she is frequently observed vying for the attention and money of the men in her immediate vicinity.
These stereotypes of girls from northeast Europe as gold miners are not only detrimental to them, but they can also have an impact on how other people view the area. Professor of English and American research at Arizona state university Claudia Sadowski-smith claims that these representations gained popularity in the 2000s as a” stand-in” for depictions of West Asians. She tells Emerging Europe german women,” It’s less’controversial’ to make fun of and stereotype Eastern Europeans than it is to signify a more contentious team like West Asians.”
Although it is clear that Mt’s character in the film does not accurately represent local females, her bodily attributes do meet european splendor requirements. She resembles famous people like Beyonce or Paris Hilton in terms of the necklaces, hair, and designer clothing she wears, which reinforces her reputation as a thin, attention-seeking Barbie mannequin.
The othering of European girls is a result of cultural and class-related vocational constructs as well as their brightness. The othering of eastern European women happens at the intersection of sexualization and class-occupational constructions, according to academics like Williams ( 2012 ), Parvulescu ( 2014 ), Glajar and Radulescu ( 2004 ), and Tuszynska ( 2004 ). They are seen as distinct from and poor to the rule as a result of their sexualization. As a result, they are easier to othere than girls from other cultural groupings. Additionally, their othering is related to their status as just wealthy immigrants and their social standing.
